Can you imagine your life without app-based transport, without ordering food with a few clicks or without Alexa playing your favourite songs? Have you ever stopped to wonder which area is responsible for ensuring that the quality of these products is assured from start to finish?
That's the theme of this article! Here, I will tell you more about the importance of Quality Assurance and how it operates in digital projects, ensuring that products have excellence and generate pleasant user experiences.
The Quality Assurance (QA) team is responsible for ensuring that a product is built to the highest quality at every stage of development.
A QA professional acts at various moments in the project, in partnership with the Product Owner. Ensuring the quality of digital products and solutions requires an analytical and attentive look, with maximum efficiency, identifying flaws (read bugs) and points of improvement.
This work is extremely important, as it ensures that a digital product reaches the user with the fewest possible errors, guaranteeing a full experience for the end customer.
Quality is the watchword and disseminating this value to all those involved in the process is extremely important! After all, everyone needs to be synchronised in the same purpose.
Up to this point in the article, we have commented on some details about Quality Assurance: what it is, how it works and importance, right? The next knowledge you need to have about quality assurance, therefore, is what its major benefits are.
It is no secret that the quality of a product is a determining factor for its acceptance and success in the market. As you know, the Quality Assurance area acts to ensure defect-free delivery.
But what are the main advantages of QA?
Predicting and identifying faults and problems: anticipating errors avoids a series of inconveniences, as well as allowing the product to reach the end consumer functioning correctly.
Reducing operational costs in the project: "getting it wrong fast is a way to succeed sooner" - inovanaconversa. This helps in reducing costs with bugs and, consequently, adds a lot of value to the product. Savings are always welcome, even more so in the development of digital projects.
Identification of improvement points: Sometimes, when we are developing and testing a product, we come across improvement points, which normally had not been thought of by the customer. The acceptance of these improvements is constant, which helps to add even more value to the product and also reduces the customer's distrust of the team and the proposed solution
Improvements in customer experience: generating a good customer experience is the goal of any brand, if the customer is happy it means you did a great job, avoiding frustrations, complaints, and perceptions different from the ones your company would like to create.
The QA team acts as a guardian of the quality of a project and the challenges of this work are multiple, always focused on the prevention and correction of errors.
To help you understand more about this journey we have listed some of the Quality Assurance tasks, check them out:
As you have noticed, the QA work is an investment that brings several benefits to the final product. It is always recommended that QA starts a project together with the PO, to ensure the synergy of knowledge of the backlog. This reflects directly in the stories and acceptance criteria.
Communication is one of the most important things between teams, everyone needs to be on the same page, it's a totally collaborative and participative process for everyone.
Now you know that risks are not worth taking and the real importance of Quality Assurance in product design and delivery, don't forget to choose your business partners well.
Whatever your context may be, I am sure that levva can help you!
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