Head of Design
The demand for digital applications has grown significantly: thousands of users access apps, websites, and digital "interfaces" for multiple purposes every day. Whether it's to schedule an appointment or buy a product, providing a light, simple, and pleasant experience is vital. Today we're going to talk about the relationship between Design Sessions and user experience.
Have you ever stopped to think whether these digital applications are considering the real needs of their users?
Here, I bring some insights for reflection and the importance of Design for user experience.
The Design team has an extremely important mission that requires an analytical, empathetic, attentive and sensitive look. Knowing the tastes and preferences of the user is fundamental and the process of research and discussions helps in this diagnosis.
Design Session rounds help the UX/UI team discuss possible paths and solutions. And check this out, when you consider Design Thinking application, your discovery gains even more power, especially because the practices are connected.
When thinking about user experience it is important to consider 3 pillars, these being: attractiveness, usefulness and accessibility.
Let's understand more about each of them?
AttractivenessThe aesthetics of a product are key to catching the consumer's attention. This is why understanding visual triggers is so important when building a UX/UI solution.
UtilityIt is not enough just to attract attention, you need to offer something to sustain that attention and generate the expected result. This is where the idea of value proposition comes in. It is necessary that the user sees these gains in a quick and intuitive way.
AccessibilityHave you ever noticed how easy it is to pick up a sweet when you're bored in the supermarket queue? Or how fast it is to finish a purchase with a few clicks in an online shop? All this is Design. It is necessary to understand that the greater the friction and the number of stages and obstacles, the lower the user's conversion potential.
In an increasingly digitalised society, every user experience needs to be intuitive, pleasant, comfortable and simple.
User experience involves not only the design of the product, but also its entire development. This includes all the customer's stages with your brand, from the first "encounter" to post-use or consumption.
It's no wonder that this topic has been gaining more and more importance in organisations, regardless of the area of activity, the user is at the centre of everything!
When the company manages to create a product with excellent usability, more people will want to use it and this generates long-term retention.
Usable products need to be easy to understand, quick to learn and enjoyable to interact with.
The biggest benefit of thinking about user experience is precisely having a more satisfied and happy audience with your product.
But beyond that aspect, here are 3 advantages of applying good Design practices when building products and solutions:
Increased salesWhen the customer is at the research stage and needs to decide whether to make a purchase, the experience makes all the difference, even boosting the chances of conversion.
Cost reductionBy analysing the user experience to create more enjoyable experiences, it is not only the user who gains from this, but also the company, reducing rework, reducing costs and application development time.
Increases the added value of the productWhen a brand creates a good experience this is marked in the way the user sees your company, increasing its added value beyond its monetary cost.
In the creative process, the Design team is an important element in bringing more consistency to the product, reducing the chances of rework.
Design work helps create products that have a longer lifespan, built in a solid way with research, tests and validations, always considering the real needs of the end customer.
To achieve maximum assertiveness and deliver value, our Design team uses several techniques, including the CSD Matrix, a strategic tool that helps define certainties, assumptions and doubts.
This is an excellent tool in the discovery and hypothesis exploration stage! The more you know your customer, the closer you will be to the best result.
At levva, we believe that the experience your brand can offer your users is just as important as the service you offer.
That is why we have a team of experts ready to act in the construction of a product connected with the needs of your audience in a plural and agile way.
Want to know more? Talk to us!
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