Marcelo Pinheiro
Global Tech Lead
The isolation of the last 2 years has accelerated Digital Transformation and changed the way people relate to digital products and experiences, especially in the digital realm. Digital transformation has already started... where are you? In the hype - riding the wave of growth - or on the sidelines?
In the digital world, agility, ease ( user-friendly interface) and empathy are no longer differentials but necessary requirements. This is an extremely important theme for any company, especially for those that need more assertiveness in their deliveries.
This speed up in the transformation process is an invitation to a change in the mentality of how to do business. For the company to be able to keep up with technological developments, understanding this scenario is fundamental for the survival of any organisation, regardless of the area in which it operates.
Stop and think: consumer behaviour has changed and brands have had to find new ways to engage with their customers.
It is worth remembering that the digital transformation of a company goes far beyond digitalisation! It is necessary to have clear objectives, principles to guide changes in culture and behaviour, as well as indicators to measure this work.
Here at levva, our working model is based on an open scope, which enables evolution along the way. As demands arise, they can be incorporated, i.e. building digital transformation as a solution and no longer as a project.
This process of change brings important gains in improved performance and results through the use of technology.
One of the biggest challenges for an organisation when starting the digital transformation journey is the change in mindset: creating an agile culture is a process that takes time. It is necessary to start this work from the top management, so that the leadership can contribute to the dissemination of these values.
But after all, is your company prepared for these changes? Shall we find out? Here's a quick guide to help you on your journey.
It is important to understand that digital transformation is a journey, not a project. Digital transformation starts with changing your thinking and understanding how it impacts your business.
An organisation's digital transformation journey is a process that goes far beyond the idea of investing in technology tools. It is not enough to digitalise the way tasks are operationalised, technology is just the conduit through which these changes happen.
For this change to be effective, it is also fundamental to reconcile a behavioural change in the teams, based on an agile, adaptable and innovative culture.
This starts with restructuring work dynamics, reviewing fundamental concepts of management and organisational processes.
Before I show you the connection between agile culture and digital transformation, let me explain more about the concept.
The Agile Culture can be summarised as a set of habits, practices and actions that aim to enhance the agile methodologies in the context of organisations, bringing more efficiency, flexibility and speed in the management of demands.
When a company has a strong agile culture, processes become less bureaucratic and productivity grows exponentially.
The digital transformation process requires adaptability from all members: one must be open to change, especially in relation to the decision-making structure. It is important to move from the command and control model to a structure that values collective intelligence.
Of course, this does not mean a lack of responsibility or rationalised pragmatism. For this, it is fundamental that leaders and teams are open to constant change, understanding this process as a form of progress.
The agile culture is an important element in the construction of this new mentality, after all, the main objective is to promote continuous improvement, qualifying the execution of activities and promoting flexibility.
Driving these changes is essential to achieve organisational goals, agile values and principles encourage the creation of an operational structure centred on constant collaboration.
As a consequence, the impact on the organisation's behaviour is broader, allowing the company to evolve continuously and to respond quickly to the market, especially to its customers' needs.
Digital products are contributing significantly to the transformation of business models, they are present in your everyday life and you may not have noticed it yet. Want to see? Who has never used a website, online course, app or banking system?
This type of product is already part of the lives of a large part of the population! Technology is the common thread that enables the creation of digital solutions such as those mentioned above, which are connected with the demands of a modern, technological consumer profile that seeks greater ease.
Companies are even more attentive in promoting unique, singular, personalised and excellent experiences to their customers. Customer experience is a central theme, the world has changed and so has the way people consume and interact with brands.
But before defining any strategy and implementing any product, it is essential to study the customer's pains and the current context. Then, it is from these perspectives that we jointly map out the next steps.
Understanding and identifying the existing digital products in the company's portfolio and assessing the constraints are two extremely important actions. After validating the constraints, it becomes clearer which product has the greatest adherence to the customer's scenario and how we are going to apply our knowledge to help build a solution that responds to these demands.
Evaluating the behaviour of the end customer and which digital products he is prioritising in his journey with the brand is fundamental. The user's behaviour and the way he interacts on each platform results in precious insights when building the final product.
You may have already realised that the digital transformation process of organisations demands a change of attitude and that digital products are essential in this journey of digitalisation and modernisation of operations.
Check out 5 golden tips that can help you manage digital solutions.
It is important to bear in mind that your vision is not always the same as your customer's, so it is essential to structure a process of research and validation of your end audience's needs. Remember, you are not your client.
This is one of the great challenges for organisations that are going to work with digital products: finding a partner that has market experience and can deliver value respecting the needs of the company scenario. Therefore, be cautious in your choice and invest in a company with experience and highly qualified teams.
Understand that the first versions of your product do not reflect the final idea, a product is not born ready. It is important to have adaptability to refine and improve your product.
Recognising the value of digital transformation is extremely important, not least because to change you need to be willing to meet new visions and models beyond those that are already established in your company. Everything changes when you decide you are ready to transform.
Knowing your customer profile is a vital element for you to succeed in your business, it is essential to structure this journey in data, surely with the support of these analyses you will have a more assertive profile. When you understand who you are making that product for, you also understand how to convince them.
Now that you know how the digital transformation process happens and the importance of the agile culture in changing the mindset of your organisation, it is important to find a business partner that contributes to building a strategy with digital services that boost your company's results.
At levva we have a team specialising in digital transformation and creating customised digital solutions designed around your needs and desires.
Are you ready for this innovation journey? Talk to us!
Working here is different, only those on the inside know what it is like, and the outsiders are nuts to know all about it. In order to build a great business you need great people. Want to be part of an amazing team? Explore our jobs spots.
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